Derek Sivers

Anything You Want

book cover

Book Summary:

In this book, I tell you everything I learned from starting, growing, and selling CD Baby, compressed into an entertaining and useful one-hour read.

No secrets held back, I share the biggest mistakes, keys to its success, and the philosophies behind the big decisions.

Called “40 lessons for a new kind of entrepreneur”, it’s 10 years of experience in one hour, designed to be immediately usable for your own business or project.

Get the audio, Kindle, or paper book at …

(NOTE: the audiobook is read by me, and I recommend that version the most.)


“I love this book! Derek is a phenomenal teacher. Whether detailing the fascinating rise of CD Baby, or explaining catastrophic (but common) founder mistakes, he makes the complex simple. Moreover, he makes it all actionable. If you want a true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again, you have it here in this book. I hope you enjoy it as much as I did.” -- Tim Ferriss

Anything You Want is a business book like no other. Derek Sivers built a business a different way, a human way. He did it with no investment and a series of apparently crazy principles. And they work. They worked for him and they might work for you. A brilliant book.” -- Seth Godin

“One of the best hours you’ll ever spend will be reading Derek Sivers’ new book, ‘Anything You Want’.” -- Forbes Magazine


  1. Ten years of experience in one hour
  2. What’s your compass?
  3. Just selling my CD
  4. Make a dream come true
  5. A business model with only two numbers
  6. This ain’t no revolution
  7. If it’s not a hit, switch
  8. No “yes.” Either “HELL YEAH!” or “no.”
  9. Just like that, my plan completely changed
  10. The advantage of no funding
  11. Start now. No funding needed.
  12. The co-op business model: share whatever you’ve got
  13. Ideas are just a multiplier of execution
  14. Formalities play on fear. Bravely refuse.
  15. The strength of many little customers
  16. Proudly exclude people
  17. Why no advertising?
  18. And if only 1% of those people…
  19. This is just one of many options
  20. You don’t need a plan or a vision
  21. How do you grade yourself?
  22. I miss the mob
  23. You can afford to be generous
  24. Care about your customers more than about yourself
  25. Like you don’t need the money
  26. Customer service is everything
  27. Every interaction is your moment to shine
  28. Lose every fight
  29. Don’t punish everyone for one person’s mistake
  30. A real person, a lot like you
  31. You should feel pain when unclear
  32. The most successful email I ever wrote
  33. Little things make all the difference
  34. Delegate or die: the self-employed trap.
  35. It’s OK to be casual
  36. Naïve Quitting
  37. Don’t add your two cents
  38. Prepare to double
  39. It’s about being, not having
  40. The day Steve Jobs dissed me in a keynote
  41. My $3.3M mistake
  42. Make it anything you want
  43. Trust, but verify
  44. Delegate, but don’t abdicate
  45. How I knew I was done with my company
  46. Why I gave my company to charity
  47. Why you need your own company
  48. You make your perfect world